with Brian Dunning
The course designed specifically for those interested in marketing
or reselling their FileMaker Pro based business application.
Brian Dunning is a software venture consultant, working
with small businesspeople to develop their industry software idea
into a viable, profitable software company. He is a technical editor
of FileMaker Advisor magazine, a contributing editor to ISO FileMaker
Magazine, well-known FileMaker author and trainer, and is the creator
of the Master Class for FileMaker series and numerous
successful business applications.
|Where & How to Market Your Software -
Even when your advertising budget is zero
||How to Be On Everyone's Mind -
Perception is a major key to success in the marketplace
|4 Ways to Get Paid to
Develop Your Software - And you don't have to
give up a piece of the pie
||3 Steps to Nail the
Right Price Point - Don't shoot yourself in
the foot with the wrong price
|3 Fatal Errors Most Beginners Make -
Almost nobody avoids all three
||8 Essential Interface Requirements -
If you cover all eight, you may never get a support phone call
|6 Points Your Software License Must
Cover - Don't throw away your ownership rights,
and don't get into trouble with FileMaker Inc.
||Provide Ongoing Service and Support -
and it doesn't have to cost you any time or money
|Prevent Piracy of Your
Software - Discussed in detail in ToMarket;
but if this is the only thing you're looking for, also
check out Easy Encryption.
much, much more.
Why This Class?
There are innumerable sources for technical instruction and training
in FileMaker Pro, but I found there were none that teach the business
of software development. College courses teach development methodologies,
project management, product lifecycles, and a whole raft of businesslike
crafts best applied to development in the corporate world, but
even college instruction doesn’t get into the nitty gritty real-world
details of the entrepreneurial software biz.
One thing that’s unique about FileMaker Pro is the cross-section
of its users: we are not software dorks, IT professionals, hacker
kids, or any of the other computer stereotypes. We are regular
people from all walks of society. We are small businesspeople,
educators, corporate employees, managers, entrepreneurs, musicians,
artists, non-profit workers, and even the odd technical person.
ToMarket is intended to be a practical guide to equip any competent,
motivated person with the right product idea to find success as
an entrepreneurial seller of software based in FileMaker Pro. It’s
a unique and specialized guide that you won’t find on every street
corner, and my hope is that it helps you make an outrageous amount
Three ways to take ToMarket:
Take the entire course at your own pace by purchasing just
|Courseware plus Analysis
Receive not only the courseware, but also personalized feedback
in the form of a written critique and assessment of your
|In Person: One on One
Brian will travel to your location at your convenience, and
spend a full day walking you through the materials and giving
in-depth feedback and analysis of your solution in progress.
"Brian's ToMarket seminar was the
most valuable 8 hours I spent at Devcon. His insights
covered just about everything I needed to get my solution off
my hard drive and up for sale. I wouldn't hesitate to recommend
it to another FileMaker developer!"
- Sean Root
"ToMarket was the best thing I got from the conference and I continue to study and refer to it daily."
- Steve Staudenmeir
"Brian's class was very focused
and to-the-point. The authority, confidence and candor with
which he speaks come from a great deal of experience. He clearly
knows how to succeed in this business, but he is not afraid
to talk about the failures that have helped him to learn how
to succeed. In both areas my thinking was sharpened by what
Brian had to say, and I picked up a number of good ideas that
were new to me."
- Kevin Mark
"ToMarket is great, I wish all information
was delivered in such a concise and powerful way."
- Alan Hagerty
last week, and have had coverage on Macintouch, Version Tracker
as well as local press. We are placing media in Photoshop User,
Mac Design Magazine, MacWorld, Ad Week and Brand Week. We've
had 22 people fill out our demo form so far, not bad for one
week! Thanks for all your help!"
- Brett Circe
"About a year ago I bought ToMarket
and boy am I lucky I did. The important guidelines, the important
things to avoid were worth every penny. Today I will deliver
the second update of a reservation system ... Thanks to ToMarket!!"
- Simon Danielsson
"Thanks again for the class. I've
taken just about every class offered by anyone at Devcon and
other places (and taught quite a few as well). Yours was well
worth the money!"
- Michele Olson
"Why is it that all the good FileMaker
stuff seems to have your name on it?? I took all your advice
very seriously, and say that your class was so very helpful.
I have made some changes that have definitely improved this
solution since your class."
- Linda Pitts
"No question: ToMarket was more
valuable than the rest of the FileMaker Developer Conference
- Matthew McClellan
Some of the software
products Brian has brought to the market include:
The Desktop Catalog. Buylink Corporation, 1996-2002. A
peer-to-peer, business-to-business commerce tool used by 23,000
member businesses, each of whom paid $50/month subscriptions. Brian
was the Chief Technology Officer and principle software architect,
and was the largest individual shareholder.
Totwise. Totwise Software, 2002-present. Youth program
management software used by over 3,500 preschools and other youth
programs. License fees start at $99. Brian was the product manager
and his holding company is an equity partner.
Property Sleuth. SoCoVo Properties, Inc., 2001. Software
for automatically scraping and filtering real properties in distress
from diverse data sources and generating highly qualified leads
for professional property investors. Software costs $50,000 per
year. Brian was the software architect and developer and is an
Zipwise. Zipwise Software, 2003-present. Zip code
database products and software tools. Products start at $15. Brian's
holding company is the majority equity partner.
School Sleuth. School Sleuth Software, 2002-present. Consumer
software for locating schools and school districts that meet the
user's personal criteria. Products start at $79. Brian was the
software developer and his holding company is an equity partner.
Additional references upon request.