Leveraging Convergence: Jargon for the 21st Century
by Brian Dunning
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a whole new world out there.
Through synergistic initiatives which harness e-fficienies gained
by disintermediating granular markets, modern e-businesses are
learning to streamline their collaborative convergences and empower
impactful communities. This is the task of the present day FileMaker
It's all about open source vortals and gaining eyeball share.
In the nineties, it was possible to scrape by through merely harnessing
bleeding-edge architectures to innovate paradigms, but that strategy
is no longer seen as dynamic. Modern developers must go the whole
nine yards and learn to effectively embrace the magnetic synergies
which can truly leverage integration and P2P stickiness. This
is why FileMaker Pro has found such a frictionless niche in a
world where bricks and clicks define the real time ROI.
Dominique Goupil, President of FileMaker Inc., says it best:
"How do we transition from simply implementing a model of killer
out-of-the-box apps, to a maximized paradigm where leveraging
end-to-end infomediaries can lead to incentivizing the scalable
relationships which distributed infrastructures really need?"
It's an interesting question.
There may not be an answer today, but if we continue to repurpose
the vertical technologies, FileMaker may be part of the answer
tomorrow. Long time FileMaker guru Chris Moyer has his own opinion.
"We work hard to unleash innovative networks. Web enabled supply
chains may sound sexy, but it's enterprise mindshare that really
monetizes the robust synergy."
Why, then, can't a process of continuous kaizen facilitate these
initiatives? "Synthesis," answers Moyer. "You can't be seamless
if you're trying to revolutionize. If your approach is too user-centric,
whiteboard your metrics and divide the mission-critical from the
He makes a valid point, but not one that all FileMaker innovators
would agree with. Steve Murray, another FileMaker old timer, was
asked if stickiness alone was enough to incent functionality,
but he only responded that he'd like another slice of Huckleberry
Few in the FileMaker community have worked harder to envisioneer
the e-vantages of platform synergy than John Mark Osborne. He
has deployed best-of-breed interfaces for years, always in the
attempt to orchestrate schemas but usually managing only to integrate
the extensibility of a dot-com with the collaborative e-services
so looked down upon by today's incubators of next generation web-readiness.
Osborne's answer was guarded. "Is it possible to architect a 24/7
action item? I don't know. B2C is 24/365 but B2B won't even be
24/7 until P2P can enable, in which case, the back end of cross
media will evolve; or, in other words, systems, technologies,
and e-customers, the money share of whom do; in other words, re-invent
and strategize the low hanging fruit on the radar screen, a deliverable
which can, if morphed and spun, define interactively what the
answer to that question is."
Osborne's point has become controversial, to say the least. Some
analysts have gone so far as to call him a cult leader of a world
where scale and content no longer leverage integration: they target
it for synthesis.
Jeff Gagne agrees. He has made a career of enabling collaboration
to expedite end-to-end convergence of facetime. "I use FileMaker
not because it is an orchestrator," says Gagne, "but because it
meshes organic virals with supergystic proactivity. I embrace
the intuitive paradigm. I never attempt to recontextualize the
that would be like extending aggregated
content to the level of a meta exchange."
Meta exchanges might be new, but that doesn't mean they're only
the Internet flavor of the week which will be gone tomorrow. "FileMaker
simply doesn't scale to the level of a meta exchange," says Goupil.
"It was never intended to. Instead, we prefer to empower the exchanges
through innovation and maximization."
Compelling words from a man whose distributed e-dynamicism is
well known for monetizing the extensible e-nitiatives.
Gagne contends that proactive streamlining is what can truly
brand an e-market. "It's granularity in its most seamless and
robust form," he says. "Branded deliverables not only engage eyeball
share, they facilitate the turn-key paradigm."
Does this mean that we have to visualize transparents? Or simply
unleash the impactful?
Perhaps the lesson lies in adding value. Evolutionize technologies
to facilitate the transition from user-centric to user-empowering.
The killer app should not merely harness a virtual vision, it
should transition business models from burn rate to path-to-profitability.
This is what reintermediation is all about. Two years ago it was
the brick-and-mortar middlemen who were being disintermediated;
six months ago it became the e-middlemen who faced strategic disintermediation
through repurposing infrastructures to promote real-time market
metrics. Perhaps it is this that keeps the Moyers and Murrays
awake at night. Well, in Murray's case it may just be the pie.
Another of the next generation exploiters of FileMaker Pro's
enterprise channels is Vince Menanno. Menanno, while reinventing
his portals to focus on intuitive architectures, still finds himself
in agreement with Osborne's e-centives. "We can't just re-engineer
business unless there's compliancy. To instantiate purposeful
mindshare, we can drive global markets all we want to; as portals
transform into vortals and then into the other, which, as I said
before; innovation is relationships. That's why my hair looks
like this. It's an aggregation of deployment and P4P extensibility
which interfaces the integrated model with the collaboratively
filtered environment." Menanno still agrees completely with Goupil.
"Absolutely, we must devolve the schemas of cross-media." He then
excused himself to go take an IP.
Clearly we must architect new aggregates to drive web-readiness
to new e-markets. This is where FileMaker Pro becomes such a critical
component of the distributed plug-and-play paradigm. Facilitating
the generation of enterprise smoothness will become increasingly
key to leveraging monetization. If our work empowers our users
with cutting-edge functionality, then implementing innovative
convergence must be next on the agenda.
Stephen Blackwell, another FileMaker guru from way back whose
applications bandwidth extends his efficiencies, would like a
mint julep to go along with his slice of Huckleberry pie.
"Easy on the green syrup," cautions Blackwell. "I don't want
to end up incubating more frictionless synergy than I have to."